SEO Specialist
We’re currently in a strong expansion phase, scaling our product, teams, and impact. To support this growth, we’re looking for a SEO Specialist / Writer to lead and execute our organic growth strategy.
Full-time
Stockholm, Sweden
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What you'll do
Develop and execute a comprehensive SEO strategy that drives traffic and user acquisition across our web properties.
Write and optimize high-quality, engaging, and conversion-focused content around gambling, crypto, Web3, and DeFi.
Conduct keyword research, competitor analysis, and content gap audits to identify and prioritize opportunities.
Monitor site performance using tools like Google Search Console, Ahrefs, or Semrush — and provide actionable insights.
Collaborate with design, product, and engineering teams to implement SEO best practices across site architecture, UX, and performance.
What we’re looking for
Proven experience in SEO strategy and execution — from technical audits to content-driven growth.
Familiarity with the iGaming industry, DeFi, or crypto space.
Strong writing skills with a portfolio of published content (bonus if in iGaming, crypto, or fintech spaces).
Deep understanding of SEO tools, on-page/off-page tactics, and algorithm updates.
A data-driven mindset — you track, measure, and iterate constantly.
Ability to work independently and own projects end-to-end with high accountability.
Bonus points for
Experience with Web3/crypto-native audiences and keyword intent nuances.
Ability to localize or adapt content strategies for different regions and languages.